FIELD NOTES
Blog
Plain-spoken notes on websites that generate calls for small service businesses — what works, what doesn't, and what it should cost.
What these posts are about
I build websites, automation software, and hardware for small service businesses, and these posts are the notes from that work. Every post answers a question an owner has already asked me on the phone: why the site gets visitors and no calls, what a rebuild should cost, which parts of a site do the work and which parts only look busy.
The advice is written for the person who owns the business, not for a marketing department. No jargon, no funnel diagrams, and no theory I have not used on a real build.
Who reads this
Owners of local service companies — the trades, home services, repair and maintenance work — who paid for a website once and cannot tell whether it earns anything. If you can read your own Google Business Profile, you can act on everything here without hiring anyone.
Where the posts point
Every post ends up pointing at one of the three things I actually build: a flat-fee rebuild of the site you already have, a weekly audit that scores your live pages and fixes them, or a custom build scoped from scratch. The advice stands on its own, but here is what each one is:
- CloneKit — paste your current site's URL and get a faster, mobile-first rebuild of it, automated, $349 flat.
- ex0dus — a weekly audit of your live site that scores each page, drafts the fixes, and deploys them once you reply yes. From $25 per month.
- Custom builds — software, automation, or hardware, scoped and priced before anything is charged.
Start with what actually generates calls for a pool service website — the same seven items apply to most local service sites. If you would rather talk it through, call 619-385-6703.
